13 platforms
Meta, GA4, Google Ads, Google Tag Manager, TikTok, Pinterest, Snapchat, Reddit, Microsoft Ads, LinkedIn, Microsoft Clarity, OpenAI Ads and Umami. One ID per platform, each with its own switch.
Pixel Tracking
Brainrune Pixel Tracking (formerly Pixel Manager) reports your WooCommerce orders to the platforms you buy ads on. It loads the browser tags, sends the purchase from the server where the platform has an API for it, and gives the browser and the server event the same event ID so each platform counts one purchase once. Tags wait for the visitor’s consent unless you tell them not to.
The free plugin works on its own. It has no licence check and nothing on its screens is locked. Brainrune Pixel Tracking Pro is a separate plugin that adds to it.
What the free plugin does
Section titled “What the free plugin does”The shop funnel
PageView, ViewContent, AddToCart, InitiateCheckout and Purchase, named the way each platform expects.
Server events
Meta Conversions API and the OpenAI Conversions API, from a queue that retries and keeps a log.
Consent
Tags wait for the first consent source that answers. Every platform is mapped to a consent category.
It also has 14 automatic events you switch on one by one (outbound links, phone and email clicks, downloads, site search and more), a custom thank-you page, attribution captured on each order, WPML and AMP support, and a six-step setup guide.
Free and Pro
Section titled “Free and Pro”| Free | Pro | |
|---|---|---|
| Browser tags for 13 platforms | Yes | Yes |
| Meta and OpenAI Conversions API from the server | Yes | Yes |
| PageView, ViewContent, AddToCart, InitiateCheckout, Purchase | Yes | Yes |
| Browser, server or both, chosen per event | Yes | Yes |
| Server queue with retries, a log and a retry button | Yes | Yes |
| Automatic events (14) | Yes | Yes |
| Attribution recorded on each order | Yes | Yes |
| Server events for TikTok, GA4, Pinterest, Snapchat and Reddit | Yes | |
| The six other funnel events (category view, cart page, shipping, payment and more) | Yes | |
| Additional tags: more IDs per platform, with conditions and languages | Yes | |
| Custom events on clicks, scroll, timers, videos and nine form plugins | Yes | |
| Sources report and offline export | Yes | |
| Lifetime value and cohort events | Yes | |
| Order diagnostics box on each order | Yes | |
| Cookie Consent Pro features in Cookie Consent | Yes |
A Pixel Tracking Pro licence also turns on Cookie Consent Pro on the same sites. See what Pro adds and the prices.
Requirements
Section titled “Requirements”- WordPress 6.5 or newer
- PHP 8.0 or newer
- WooCommerce 8.0 or newer for the shop events. Without WooCommerce the plugin still loads, but the ecommerce events are off.