Reports

All reports start from the same console. The tabs at the top are Keyword, Domain, Site audit and Backlinks. You can also press 1 to 4 to switch.

Run a report

Pick the tab and type a keyword or a domain.
For Keyword and Domain, set the market with the Market button: Country, Language and an optional Location. Tick Remember this market and stop asking if you always use the same one.
For a keyword report, choose the Report depth: Lite or Full. The cost in credits is shown next to it.
Click Run the report, or press Enter. The button shows Generating while the data comes in, then Check report.

The app covers 94 markets and 46 languages. Languages that do not work with the chosen country are greyed out. Location narrows to a city or region, and only changes volume and CPC. The default is Whole country.

The table usually appears within the first seconds, and a full report takes around half a minute to a minute.

Keyword report

Type a topic or keyword. The report gives you the terms to target, what people mean by them, when to publish and who already ranks.

Depth	Covers
Lite	The keyword set; volume, CPC, difficulty; search intent; the opportunity map
Full	Everything in Lite, plus trends and seasonality, SERP and competitors, Google Ads and Bing volume, and a Google Ads draft

A full report pulls from up to 19 data sources. The report is laid out in chapters, which you can jump to from the bar at the top: Overview, Opportunities, Audience, Search results, Brief and Keywords.

Overview: Keywords, Total volume, Year over year, Median CPC, Median difficulty, Rising keywords, with Search demand, Search intent and Difficulty spread.
Find your opportunities: the Opportunity map, Easiest wins and Highest volume.
Understand the audience: Interest over time, Who is searching and Where the demand is.
See the search landscape: Who ranks today, Competitors, Average position across the set, Autocomplete, People also ask and Related searches.
Content brief: an outline for a page on this keyword. See below.
Explore every keyword: the full table, with a search box.

Google Ads draft

Full reports include a campaign draft. Click Take it to Google Ads or Show draft. It shows the keywords, monthly volume, average CPC and an estimated budget, with Negative keywords and What the budget buys. The draft exports as a CSV you can import into Google Ads Editor.

Content brief

In the Brief chapter, click Build brief · 1 credit. The brief has an Outline, Questions to answer, Terms the ranking pages share, Also cover and Who ranks today.

Domain report

Type a domain, such as yourdomain.com, and set the market. The report shows what the site already earns in search:

Where the traffic is: Traffic leaders and Almost there, what the site already earns and where it nearly ranks.
Position spread: how the site’s rankings are spread across positions.
Pages competing with each other: pages of the same site that rank for the same keywords.
Ranked keywords, top pages and competitors.

The domain report has no Lite or Full choice.

Backlinks report

Type a domain. No market is needed.

The profile: scores for Rank, Clean and Dofollow; Total links, Referring domains, Broken links and Spam score; and Won and lost, by month.
Sources: Strongest domains linking here and Sites with an overlapping profile, other sites that get links from the same places.

The anchors and the new and lost links are part of the data.

Site audit

Type a site. The app crawls it with its own crawler.

The app first counts the pages, for free, and shows a price card before anything runs.
Choose Run first 15 pages free (or Run all N pages free on a small site), or Crawl all N pages for credits. Cancel stops here.

The report shows Critical, Alerts and Warnings, scores for Overall, SEO, Speed, AI and Legal, and chapters What to fix, Internal links, Structured data, AI visibility and Legal and consent, then the table of crawled pages.

A crawl covers up to 500 pages.

Exports

From the report header: PDF (a shareable report with the headline figures, charts and the full table), CSV and JSON.

The table bar also has Copy JSON, Copy raw and Save N, which keeps the selected keywords in Saved keywords.

Your reports

Reports lists every report on your account, newest first, with Report, Created, Status and Depth. Use Filter reports to find one. Reopening a saved report is free.

Saved keywords keeps keywords you saved from reports, with Volume, KD, CPC and Market as of the day each was saved. They are never fetched again. You can tag them with New tag and filter them with Filter keywords.

Sample reports

A new account gets sample reports straight away: two full keyword reports, a site audit and a backlink profile. They are marked free and are pinned at the top. A sample you delete does not come back.